YouTubers have to declare ads. Why doesn't anyone else?

Avaldati 15 veebr 2021
Vaatamised 2 899 957
213

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: eelong.info/chart/video/eXaVnJ2FiZitpaQ.html
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
EElong declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Kommentaarid  
  • Tom Scott

    Tom Scott

    26 päeva tagasi

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

    • Niels De Stickere

      Niels De Stickere

      10 tundi tagasi

      @Bonjour l

    • Niels De Stickere

      Niels De Stickere

      10 tundi tagasi

      @Bonjour Uuu ...u.. I Oo... Qq

    • Niels De Stickere

      Niels De Stickere

      10 tundi tagasi

      @Bonjour Q O

    • Niels De Stickere

      Niels De Stickere

      10 tundi tagasi

      @Bonjour uo O. Oq

    • Niels De Stickere

      Niels De Stickere

      10 tundi tagasi

      @Bonjour O. .u

  • Sage

    Sage

    52 minutit tagasi

    The royals are imposters. SUPERSUS

  • alfaDude156

    alfaDude156

    56 minutit tagasi

    Tbh, I would not trust the opinion of a watch by someone that can not see the difference between a showpiece Rolex and a timepiece Omega at that short distance, even if they happen to be right in this case ;)

  • Beargamer

    Beargamer

    3 tundi tagasi

    Is it weird that i want more of Tom Reacts.....

  • JXRDY.

    JXRDY.

    5 tundi tagasi

    I can’t believe influencers are the most oppressed people in 2021 who would’ve guessed

  • Ameliorata

    Ameliorata

    8 tundi tagasi

    Vat19: *starts sweating profusely*

  • Elijah

    Elijah

    8 tundi tagasi

    rip your sponsorships lmao

  • KorliWolf

    KorliWolf

    8 tundi tagasi

    Tom: "is this an advert?"
    Youtube: ( ͡° ͜ʖ ͡°)

  • Skrapion

    Skrapion

    9 tundi tagasi

    Amusingly, YouTube played a Disney ad for me after this video.

  • djredrover

    djredrover

    17 tundi tagasi

    i feel like this guys voice doesn't match his face.

  • CroydonVlogs

    CroydonVlogs

    17 tundi tagasi

    This video was Sponsored by the white cliffs of Dover

  • Khaltazar

    Khaltazar

    18 tundi tagasi

    I see lots of YouTube channels being sponsored not ever declaring it. No mention of the sponsor in their thumbnail, title, description, video, or audio. Those channels have over a million subscribers each. YouTube plays favorites for sure. Meanwhile channels that accidentally forget to add that the video was sponsored one time get punished harshly, but those that never declare it are fine.

  • A Spooky Child The Kneecap King

    A Spooky Child The Kneecap King

    20 tundi tagasi

    "Is this an advert?"
    _TurboTax ad plays_
    Never change, Tom

  • FalcoGer

    FalcoGer

    20 tundi tagasi

    Wow... that was... amazingly accurate xD

  • Ahmed Matsuura

    Ahmed Matsuura

    23 tundi tagasi

    Your voice sounds exactly like Mehdi Hasan

  • NYANUAR

    NYANUAR

    Päev tagasi

    20:03 what you all came for

  • Hat to a kitten

    Hat to a kitten

    Päev tagasi

    Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works.
    And that is why you have these obvious This is an ad or sponser stuff.
    Anyway keep up the entertaining , you are doing it well

  • mochi lochi

    mochi lochi

    Päev tagasi

    i got an ad of a dude talking about a product and i thought that was part of the video

  • neondroolz

    neondroolz

    Päev tagasi

    jeez i love reaction channel tom

  • RedXWasHere

    RedXWasHere

    Päev tagasi

    Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

  • soulmin

    soulmin

    Päev tagasi

    this video is not sponsor by raid shadow legends

  • May Nyan

    May Nyan

    Päev tagasi

    Americans really just think saying brand names is humour?

  • OhNoNotFrank

    OhNoNotFrank

    Päev tagasi

    Play with the same rules?
    Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules?
    Bad idea.

  • Joris Geleijns

    Joris Geleijns

    Päev tagasi

    did you know that bad guys in movies never have I-phones cause it looks bad?

  • Beamy Breezy

    Beamy Breezy

    Päev tagasi

    no visible ads

  • Lamarr The Headcrab

    Lamarr The Headcrab

    Päev tagasi

    This video: exists
    Verified YouTubers: allow us to introduce ourselves

  • Andy Pollard

    Andy Pollard

    Päev tagasi

    One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

  • Bilal Ahmed

    Bilal Ahmed

    Päev tagasi

    The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

  • A. Jay

    A. Jay

    Päev tagasi

    That's how economic slaves are treated in all aspects of life.

  • EvelynNdenial

    EvelynNdenial

    Päev tagasi

    how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

  • Skorp

    Skorp

    Päev tagasi

    Yep, we Germany don't have as much advertisement problems. Except for politics... xD
    A working lobby register is currently under discussion :)

  • Lucy

    Lucy

    Päev tagasi

    My god I want a subway now

  • Chill Bro

    Chill Bro

    Päev tagasi

    If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

  • GlitterBot 5000

    GlitterBot 5000

    Päev tagasi

    I hate how I'm always trying to me sold something I hate jt

  • Frazer Kirkman

    Frazer Kirkman

    Päev tagasi

    Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

  • Max Albertson

    Max Albertson

    Päev tagasi

    “It’s time to play is this an adver-“
    “USAA!!!”

  • Peter Marsella

    Peter Marsella

    Päev tagasi

    Idk why but "if this glamorizes vaping, I have failed" is so funny to me

    • Mirjan Bouma

      Mirjan Bouma

      22 tundi tagasi

      Same 😂

  • Robbie B.

    Robbie B.

    Päev tagasi

    Tom Scott is a very ethical AI.

  • Frederic Wielinger

    Frederic Wielinger

    Päev tagasi

    Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

  • TheKamiBunny

    TheKamiBunny

    Päev tagasi

    Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

  • Neltharak Arudin

    Neltharak Arudin

    Päev tagasi

    Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

  • Thomas Caswell

    Thomas Caswell

    2 päeva tagasi

    that react video was amazing

  • Jānis

    Jānis

    2 päeva tagasi

    FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

  • OOD2021

    OOD2021

    2 päeva tagasi

    In some countries tv series have to declare there is product placement for example

  • j g

    j g

    2 päeva tagasi

    Another case of lawyers destroying society.

  • Big Tricky

    Big Tricky

    2 päeva tagasi

    nice video, cleared up a lot of what i thought on this

  • SeRgEaNt RaNdOm

    SeRgEaNt RaNdOm

    2 päeva tagasi

    Liked the video as soon as Tom ripped into YouTubers that promote predatory mobile games

  • Burken Productions

    Burken Productions

    2 päeva tagasi

    This video made me unsubscribe.

  • Sheng He

    Sheng He

    2 päeva tagasi

    I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

  • Uki Malefu

    Uki Malefu

    2 päeva tagasi

    This comment is NOT sponsored, and it should be. Because I'm broke AF

  • Shawn P

    Shawn P

    2 päeva tagasi

    TV is SO Boomer!

  • Cryptix FTW

    Cryptix FTW

    2 päeva tagasi

    yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

  • John Nugent

    John Nugent

    2 päeva tagasi

    The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

  • jp kellerman

    jp kellerman

    2 päeva tagasi

    Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

  • bowen voowy

    bowen voowy

    2 päeva tagasi

    "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

  • walter soares

    walter soares

    2 päeva tagasi

    Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    • bowen voowy

      bowen voowy

      2 päeva tagasi

      Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  • James NotmyLastName

    James NotmyLastName

    2 päeva tagasi

    thank you for leaving the vape choke in.

  • MrGermandeutsch

    MrGermandeutsch

    2 päeva tagasi

    "Don't vape, kids"
    -Tom Scott, 2021 (colourized)

  • dsp4

    dsp4

    2 päeva tagasi

    9:37 Did Apple pay you to say that?

  • MultiCappie

    MultiCappie

    2 päeva tagasi

    Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

  • Oli Minion

    Oli Minion

    2 päeva tagasi

    ill be honest this is probably my favorite episode yet.

  • Thomasina Feucht

    Thomasina Feucht

    2 päeva tagasi

    The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

  • Lil Rick

    Lil Rick

    2 päeva tagasi

    Liked instantly after that amazing top satire at the beginning -- just top tier

  • Petter Källman

    Petter Källman

    2 päeva tagasi

    Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

  • B A

    B A

    2 päeva tagasi

    Us constitition: pls not step on freedom of speech
    McCarthy: how bout i do anyways

  • negomistar

    negomistar

    2 päeva tagasi

    Tom, why is your greenscreen Evan Edinger's bedroom?

  • Thick_propheT

    Thick_propheT

    2 päeva tagasi

    I think inciting imminent lawless action might actually be protected now

  • B A

    B A

    2 päeva tagasi

    Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

  • épinards & caramel

    épinards & caramel

    2 päeva tagasi

    12:28 Your gameshow ideas are getting weird! 😀

  • épinards & caramel

    épinards & caramel

    2 päeva tagasi

    9:54 Ouch, that burn. To be fair the clip is ridiculous.

  • LagavulinMTG

    LagavulinMTG

    2 päeva tagasi

    We need sponsored content to be 100% banned from YouTube/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

  • MrGermandeutsch

    MrGermandeutsch

    2 päeva tagasi

    *_Oh dear_*
    I love how the majority of the comments talk about the Ads that appeared at a very specific part.

  • LagavulinMTG

    LagavulinMTG

    2 päeva tagasi

    I wish the BBC and American had rules like that today... I can't stand brand control...

  • Bille994

    Bille994

    2 päeva tagasi

    They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

  • Wendy G

    Wendy G

    2 päeva tagasi

    How's about just always assume you're being advertised to.

  • Gibbon 27

    Gibbon 27

    2 päeva tagasi

    11:41 *COUGH*

  • SZ3R0

    SZ3R0

    2 päeva tagasi

    Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

  • Locke Pinder

    Locke Pinder

    2 päeva tagasi

    I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

    • A Spooky Child The Kneecap King

      A Spooky Child The Kneecap King

      20 tundi tagasi

      I looked for it too, and I'm sad to say that I don't think that Asbestos Land actually exists

  • Misanthropic Servitor of Mars

    Misanthropic Servitor of Mars

    2 päeva tagasi

    The best ads on YouTube are when the creator does a creative ad while subtly insulting the sponsorship.

  • Pilbo Mags

    Pilbo Mags

    2 päeva tagasi

    Sounds like a YOU problem

  • 김경호

    김경호

    2 päeva tagasi

    The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

  • Nerd_ Guy_Lol

    Nerd_ Guy_Lol

    2 päeva tagasi

    Never thought I’d see gucci gang in a tom scott video

  • stephen hartley

    stephen hartley

    2 päeva tagasi

    theres a law for the rich and a law for the poor

  • onee

    onee

    2 päeva tagasi

    What you're saying depends on the country. It's not just YouTube. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

  • Unimportant Account

    Unimportant Account

    2 päeva tagasi

    lmao lorraine's tax evasion

  • Christophe Beaulieu

    Christophe Beaulieu

    2 päeva tagasi

    I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

  • Osama Ali

    Osama Ali

    3 päeva tagasi

    THE INTRODUCTION OF DISGUISED GAMBLING GAME, was PHENOMENAL !! TOM you are PHENOMENAL

  • majestic

    majestic

    3 päeva tagasi

    The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

  • Majed Marji

    Majed Marji

    3 päeva tagasi

    The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

  • KingIsulgard

    KingIsulgard

    3 päeva tagasi

    There was an ad before this video.

  • Sarato

    Sarato

    3 päeva tagasi

    Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

  • Caerys Nyx

    Caerys Nyx

    3 päeva tagasi

    “Disguised Gambling Game” yes xD

  • jon sacbibit

    jon sacbibit

    3 päeva tagasi

    i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

  • Jamie_JD

    Jamie_JD

    3 päeva tagasi

    Tom being off centre is so powerful

  • Butter Bitch

    Butter Bitch

    3 päeva tagasi

    I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

  • JOZOPO

    JOZOPO

    3 päeva tagasi

    2k dislikes dang you guys really dont like vaping

  • mat

    mat

    3 päeva tagasi

    One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

  • 「CELLO KID」

    「CELLO KID」

    3 päeva tagasi

    Tom's becoming old

  • Molly Eck

    Molly Eck

    3 päeva tagasi

    It’s time to play is this an advert
    **ad plays***

  • Msuni

    Msuni

    3 päeva tagasi

    YouTubers have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

    • hen ko

      hen ko

      3 päeva tagasi

      The BBC are always advertis